As a new church still in the planting stage Renegade Church does not have much of an advertising budget, and by not much I mean we have as Larry the Cucumber would say, “Zero, Zip, NA-DA!!!” So we have to use the best advertising every good church has, and that is word of mouth. If your people are not inviting people, excited about what they are doing as a body, then all the advertising dollars in the world won’t mean squat.
One way to leverage your congregation is to leverage social media such as Facebook and Twitter. Now, you can tell them to post something about what you are doing but many will not. Not because they don’t love the church or what it is doing (if they don’t love what you are doing then leveraging social media is the least of your concerns) but because many don’t know what to write or share other than “Another great Sunday at 5th United Fellowship of Yourtown”. So help them out, give them something to Tweet about or on Facebook “share” with their friends.
This being Easter week that is what we did at Renegade Church. My Worship/Media guy, Skip Mozisek, and I went current and put together a parody of the Rebecca Black song…err, video….err, viral sensation "Friday" (If you don't know what that is I am amazed you found this blog...no offense. Follow the previous link but warning it contains earworms.) Then at the end of the service we debut the video and and posted it to YouTube encouraging all our people to post/share/tweet/e-mail it to their friends. Here it is:
So far the response has been great, with key people reposting and sharing it with their friends and family and having it lead to conversations about our church, service times, and what we are doing for Easter. Members have even reported their elementary school kids walking around singing the chorus. All this is having the desired effect of people learning about who we are and what we are doing.
We have even had request to make it into a ringtone.
We always could use some new ideas as our advertising budget looks to be doubling from zilch to “jack squat” over the summer. So what is your church doing to provide content for your congregation that encourages them to “Share” your church with friends and family on social media? Love to hear about it.